home | about | services | how I work | the importance of graphic design | contact me

Case Study
Client: Starbucks Coffee Company
Project: Poster
Problem: Starbucks was looking at a communications piece for their baristas so that they had a quick way to see who had gotten promoted, what job postings were available, and who received a bonus that month.

Solution
I felt the best way to communicate this was via poster. I used earthy colors similar to what Starbucks uses currently in their marketing. I wanted to make sure the piece "fit" in with all the other collateral found in their stores. The "siren" which is used frequently by the company, was hand drawn in a vector program.

Creating the poster to fit in at 11x17, made it easier for it to be printed digitally and without the need of ordering special sized paper. It also made it easier to send to the stores. These posters were seen in Texas, Arizona, Florida, and Oklahoma region. This was for the spring quarter.

Role
Graphic designer
Art direction
Production artist

Design Tools:
Quark 6.5
Photoshop
Illustrator
Adobe Acrobat Writer

Poster 1 | Poster 2| Poster 3