Solution
Perot Systems, a billion dollar IT company, needed a vehicle to hand out a
variety of white papers, flyers, and event information. That year, the event
was being held at Texas Motor Speedway. After brainstorming some ideas for
the folder, I came up with "pit crew" concept, with Perot being
the team behind the team. Perot wanted to convey: speed, reliability, and
performance.
On the backside of the folder, an image of a high performance engine was used to send the message of a well oiled machine. It made sense to use something that would reinforce the message as weill as reinforce the Perot brand.
Role
Graphic designer
Art direction
Production artist
Design Tools:
Quark 6.5
Photoshop
Illustrator
Adobe Acrobat Writer
Analyst Day Folder| Power Point Design|