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Case Study
Client: Michael's Arts & Crafts
Project: In-Store Signage
Problem: Michael's was in need of in-store signage that advertised a new way of printing invitiations. They wanted something that had the "Michael's" look, but still branded the invitation program.

Solution
The first thing that I did was figure out what the message was for this piece. I designed iconography that was very apparent to help the message along. Their were certain situations that the invitations could be used for, so that verbage was placed close to the headline. Next, was finding a color scheme. I used reds and greenish-golds which matched the imagery.

I used a marquee effect to focus attention on the images and placed samples of the invitations and stationery in a bubble to tie the styles together.

Role
Graphic designer
Art direction
Production artist

Design Tools:
Photoshop
Illustrator

Michael's In-Store Signage 1| Michael's In-Store Signage 2